Passion, Noise, Face-ripping Speed

Track Animals is a concept I created when looking at the current state of advertising for most high-end cars. In my view, much of the original passion that a customer would have for their vehicles has been lost. Many see cars as simply tools. I, and other enthusiasts, see cars as living objects with souls, machines that can rage, spit fire, and create a genuine love between man and machine. Track Animals seeks to reintroduce that animalistic nature to the way we as consumers perceive vehicles, and bring back the passion seen to be lacking in the industry.

Insight

People treat cars like either the “get from A - B” machine, or like a person, and care far too much about it. let’s find the middle ground, and make people treat them like what they are: Animals.

Concept

Most popular car brands make use of powerful animals for their insignia. Jaguar uses a jaguar, Lamborghini uses a bull, and both Porsche and Ferrari use a horse. All of these animals are powerful, strong beasts that are synonymous with speed, strength and brutality (or fragility in the case of the horse). Let’s take the animals these cars are symbolized with, and turn the cars back into beasts.